Monday, October 25, 2004
I'll put it over here, in the red safe . . .
25 years ago Steve Martin did a good bit about the power of names. He pointed out that banks always have great names like "First National Guarantee Fidelity Bank." "You wouldn't trust your money in a place called 'Bob's Bank," he riffed, "Bob would be like, 'I'll put your money in the blue safe . . . nah, over here in the red safe.'" Yeah, it's funnier in person, obviously, but I was reminded of it this morning when I read this:
http://www.cnn.com/2004/WORLD/meast/10/25/iraq.explosives/index.html
GW and Co. have taken the greatest name in the world, "The United States of America," and turned it into the international equivalent of "Bob's Bank." How much longer will we allow this to go on?
25 years ago Steve Martin did a good bit about the power of names. He pointed out that banks always have great names like "First National Guarantee Fidelity Bank." "You wouldn't trust your money in a place called 'Bob's Bank," he riffed, "Bob would be like, 'I'll put your money in the blue safe . . . nah, over here in the red safe.'" Yeah, it's funnier in person, obviously, but I was reminded of it this morning when I read this:
http://www.cnn.com/2004/WORLD/meast/10/25/iraq.explosives/index.html
GW and Co. have taken the greatest name in the world, "The United States of America," and turned it into the international equivalent of "Bob's Bank." How much longer will we allow this to go on?
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